We are Sway
We want to create fashion utopia by crafting sustainable clothing that is good for the Earth, good for the maker and good for the wearer.
Sway is an ‘ethical fashion’ brand. We look beyond simply using sustainable fabric in our clothing and instead focus on keeping every part of our supply chain ethical – from the farmers and weavers who grow and create our yarns to the methods used for shipping the finished garment to you.
Every Sway garment is meticulously crafted in timeless styles, using durable and eco friendly fabrics. From wear-everywhere staples to power-pose-worthy dresses for work and play and lots more, Sway’s clothing offers a sustainable and ethical alternative for every responsible shopper’s needs.
How do we solve for sustainable fashion?
At Sway, we ask ourselves four important questions before making a garment. Our
answers to these crucial questions guides us toward our vision for sustainable and
responsible fashion. Please click on each question to understand more about our ethos.
What is it made of?
Our fabric is sustainable, organic, recycled or slow moving/ dead stock. Our packaging is entirely plastic free.
How is it made?
Every garment is made in an ethical manufacturing set up that ensures fair wages and prices are paid to every worker and supplier. At every stage of our supply chain, we partner with companies that are either run or co-managed by women.
How much of it is made?
Every garment is only made in small batches. This means that our profit lines do not benefit from scale economies, and our items can sell out quickly. However, small batch manufacture ensures we can accurately match supply and demand and not generate unsold inventory that ultimately ends up in landfills.
Who can wear it and when?
Our garments are flattering to a wide range of body shapes and sizes. Every collection incorporates multiple styles to ensure there is something for everyone. Versatility is built into every Sway garment. This means the garment can be worn for most of the year, thanks to fabric and dye choices that suit both warm and cool weather, and that the styles are timeless and can also be dressed up or dressed down.